Scenario: Client wishes to monitor competitor activities at a specific conference & collect relevant competitor intelligence

Research Approach: Attendance by a research analyst at pre-planned sessions & company symposia in order to maximise the opportunity for 1:1 conversations & interviews

Photographic data collection of pre-planned presentations and competitor material where photography permitted

Primary Outcome: Collection of intelligence against predefined KIQs
Secondary Outcome: Opportunity to build rapport with sources for future work

Deliverables:
Primary interviews, usually ~ 8/day Interviews are conversational, spontaneous and of a shorter duration than telephone interviews
PDF formatted photographic data
Report with Executive Summary & Summary Transcripts

Deliverables:
Pre conference planning including the development of a "sessions of interest" worksheet to identify primary research opportunities

Primary interviews, usually 10-12 interviews per day
Interviews are conversational, spontaneous and of a shorter duration than telephone interviews

PDF formatted photographic data

Report with Executive Summary & Summary Transcripts

Project Duration: Dependent upon conference length