Scenario: Client wishes to assess the current status of 12 potential competitor products in development
Research Approach: Primary telephone interviews against predefined KIQs
Primary Outcome: Baseline assessment of competitor product development activity & provisional timelines for next phase of development
Secondary Outcome: Identification of those compounds in most active development requiring further investigation
Deliverables:
Primary interviews, usually ~ 25 interviews
Interviews are conversational, lasting between 5 – 45 minutes
PowerPoint presentation
Word report with Executive Summary, Recommendations for Action & Summary Transcripts
Project Duration: 6-8 weeks