Scenario: Client wishes to assess the current status of a new competitor product entry

Research Approach: Primary telephone interviews against predefined KIQs encompassing Key Intelligence Topics such as:

Primary Outcome: Assessment of competitor activity & progress in this area

Deliverables: Primary interviews, usually ~ 40-45 interviews
Interviews are conversational, lasting between 5 – 45 minutes
PowerPoint presentation (interim and final)
Word report with Executive Summary, Recommendations for Action & Summary Transcripts

Project Duration: 10 – 12 weeks